The gaming company, Electronic Arts, came to Walden Hyde in need of an Impact Report. EA wanted their first report to be primarily digital but still friendly to anyone who printed it. Because of this I created a special page size and labored over the perfect point size for type that would be both easy to read on a screen or if someone printed out the report. I used their brand guidelines to come up with a design that embodied their brand standards and was extremely flexible in accommodating all of the text they needed, yet building in ample white space into the grid.
View the full report here.
View the 2021 update here.
behind the scenes
